What is heineken beer made from

We now offer more than low- and no-alcohol products across brands, from non-alcoholic beers and fruit shandies - or Radlers - to malt beers and malt-based energy drinks. Our Barley to Bar strategy is at the heart of our brewing operations. Watch the video to find out more.

Home Our Company What we do Beer and brewing. Four simple ingredients that offer endless possibilities The vast majority of our beers are made from just four ingredients. Discover what makes us the most international brewers in the business. Explore where we operate. Brewing around the world We may only need four basic ingredients to make our beer, but from this simple starting point, a mighty brewing business has grown… We brew in more than 70 countries globally, making us the world's most international brewer.

In those times, Dutch breweries, which mostly made ale and porter, closing down, and this part of the industry declining. The young brewer changed the company name to Heineken and started to make lager. Additionally, he expanded the business by buying another brewery in Rotterdam in After chemist and Louis Pasteur student Dr. Elion isolated the A-yeast strain in a company laboratory in , Heineken A-yeast became a base for this ultimate beer, and nothing has changed until today. Nowadays, Heineken is a synonymous with Dutch beer and the most recognizable Holland product.

This beer in green bottles is on the list of the most popular drinks ever created, and you can find it in bars worldwide. Heineken beer won a few prestigious awards for brewing in the very beginning, such as:. It started bottling the whole beer production in its brewery in That way, the company experts got total control over the brew quality and hygiene.

Heineken lager was the first European brew selling on American soil in The first Heineken pilsner shipment arrived in New York only three days after the Prohibition repealed.

The negative short-term consequences included increased beer costs, but long-term effects were more severe. Due to the lack of resources, brewers had to find other substitutes to produce their beverages, and the result was the occurrence of numerous beer types in the s.

In the s, the company began to highlight the brand instead of the beer type. When our A-yeast is added, this is when Heineken magically transforms into the brew we all know and love.

It all starts with barley. A grain bursting with goodness, naturally containing starch, protein and fibre. After soaking, the barley is gently heated to dry out over the course of a few days.

This meticulous process is called malting. A plant brimming with flavour. There are many varieties of hops, each with a distinctive flavour; from spicy aromas to mild herbal flavours. Selecting the right crop is an art form in itself. Being such a vital ingredient, only the highest quality of water is used. Going through the phases of cooking, cooling, fermentation and lagering. The long term consequences from WWI and WWII was that because of the lack of so many resources to produce beer, other substitutes had to be found to produce beer which is why they have a lot of different kinds of beer now.

The war board made the beer industry official and started charging taxes on beer to help fund the wars. After the war restrictions had been lifted from the US, Heineken was one of the first beers to be exported into the US which helped it dominate the market share as there were not many options at the time. As stated above, Heineken was founded in by Gerard Adriaan Heineken, and since then the Heineken company has remained within the family. With their good marketing, Heineken is looked at as a universal beer.

They have made several purchases of other brewing companies which has expanded their large portfolio. Brewing companies such as Amstel, FEMSA, which expanded the companies market to Mexico, and many other brewing companies around the world have been bought over by Heineken.

Heineken targets a fairly young market ranging from the age of 18 — Sponsoring these popular sports gives Heineken a status of higher quality and that of a noble beer. It is known around the world for its green bottling with the red start centered on the bottle. The company has a brand promise stating that Heineken is a beer you can trust and get no matter where you go in the world.

Heineken has been around for over years. It has made it through World wars and great depressions and has still remained as one of the top beer brands. There are many trends which have impacted the brand recently. Trends such as people wanting to drink more responsibly with low to zero alcohol content, carbon emissions, and specialization has impacted the Heineken brand.

The decrease in the demand for beer worldwide has also affected Heineken trends that will influence the beer industry,