How is azure pronounced

The Microsoft Azure team posted a video to mark 11 years of the service. It shows several people from across the globe pronouncing the name of the service differently. But some going with the way Microsoft executives such as Scott Guthrie and Satya Nadella pronounce it. However you say it, Microsoft Azure is proud to be your partner in the cloud. Celebrate 11 years of inventing with purpose and tell us how you say Azure.

HowISayAzure pic. Symbolism to the adapted colour and design of the Microsoft cloud service. Which seems to be all it adapted, not really taking the pronunciation of the original Azure word. So feel free to pronounce it however you feel like or desire as you were never wrong in the first place. Email Address. Hi, sign up so you can get the latest in breaking news, reviews, opinions, events, opportunities and community updates right in your inbox.

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Pronounce it as your heart desires. Add a comment. Active Oldest Votes. Improve this answer. Sven Yargs k 30 30 gold badges silver badges bronze badges.

The OED is full of surprises. I'm also surprised they list the bizarre American pronunciation first, which would sound absurd unless said with some sort of a Texan drawl. It's not that uncommon a word; I would have thought that Rule Britannia would have kept the sound of the word familiar in the public consciousness.

The second most common use to poetry from where I have seen it used I would guess is probably in heraldry. Those are both fairly highbrow pursuits where speakers will give it a strong dipthong.

Nicholas Wilson: I'm not sure I understand your use of the word "diphthong". How do you "give" a word a "strong diphthong"? And the American pronunciation is not bizarre: just say "measure", but lose the "meh" and add an a as in "as". No drawling needed. Well, imagine how Lawrence Olivier might have leeoot instead of loot for lute. There is a broad spectrum of how much the vowel is graded in tone over the whole sound.

As I keep trying the sound, I'm getting more used to the idea of pronouncing it like other way, but I'm still unconvinced anyone I know would actually follow it. As an English native since birth I'm 44 years old, as I write this , I have never heard the word pronounced with stress on the second syllable except by some, not all Microsoft employees and others discussing the Microsoft cloud service that the question asker references.

I was indeed born and raised in England. I've checked my deadtree edition of the OED 2nd edition and as far as I can tell it lists 5 common pronunciations, all of which stress the first syllable, not the second. Show 4 more comments. How about, how does Microsoft pronounce it?

Simon Woodside Simon Woodside 3 3 silver badges 8 8 bronze badges. Good find. Although working in IT I have never seen any indication that Microsoft intended any special pronunciation, it's just the plain English word azure , which means the CTO is likely just using the standard American pronunciation because he's American; I've heard senior Microsoft employees here in Australia use the British pronunciation.

I used to work at Microsoft on a team that worked closely with the Cloud Tools team. Everyone that I worked with pronounced it this way. Occasionally, I would hear "az-YOOR" in a presentation given by someone on team that was just beginning to look at Azure integration. I watched a video with Mark Russinovich and another MS employee, with each of them pronouncing the word differently. The two pronunciations have no ambiguity or collision with other words. They're both correct.

This is not what the Cambridge Dictionary Online says for the British pronunciation. Peter Shor Yeah, that is something that puzzles me too. I'm surprised that the two British dictionaries differ so much. In BE programmers tend to pronounces it the AE way.